Welcome to the Cyber Marketing Blog. Here I will talk about online web marketing techniques as well as the implementation of a successful online marketing strategy.
This cyber marketing blog and some of the concepts contained within it aim to give you a firm grounding in some of the most important concepts to do with online marketing. I believe that a successful strategy should be centered around the customer experience and the customer life cycle. This includes ‘delivering’ the user to you site, ‘seducing’ them with your content, ‘converting or capturing’ them, then finally and most importantly ‘cultivating’ them. By implementing this you can expect not only sales, but repeat sales through strengthening your customer relationships and so maximising your Return On Investment.
I hope you enjoy this cyber marketing blog.
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Twelve years ago 75% of NASDAQ’s Composite Index value was quite literally wiped out. The Dot-com crash was, and will probably be, the biggest crash of technology stocks we will ever see in our lifetimes. But what were the causes, and what legacy has it left us with today?
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This form of webpage testing has been around for a while now and is particularly useful for landing page optimisation.
Web users these days expect relevant content in relation to their ever changing needs. In order to facilitate this we can use A/B and MV testing. This tests various ‘controls’ on a page in order to see which combination provides the greatest conversion from user through to a lead or a customer. Using this information, online marketers can constantly evolve their pages to maximise the conversion metrics for the site.
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Delivering traffic to your site is only one part in the overall experience of users who interact with you. Capturing their information is also important should you want to market to them in the future. Generally effective data capture strategies usually rely on two things, ‘call to action’ and ‘ease of registration’.
Read the rest of this entry »
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Many people overlook a major part of online marketing, analysis.
Working out your return on investment (ROI) is imperative to see what marketing avenues are working and what aren’t. By doing this you can adjust your budgets to bolster the successful initiatives and reduce or stop all together the ones which are not.
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Google’s algorithm uses lots of ‘on-page’ factors to determine how the site ranks for any given keyword phrase. I have compiled a list of some of the hottest ones which you should consider implementing if you want your site to have a chance of being listed towards the top of the search results for a given keyword. Read the rest of this entry »
