Google’s algorithm uses lots of ‘on-page’ factors to determine how the site ranks for any given keyword phrase. I have compiled a list of some of the hottest ones which you should consider implementing if you want your site to have a chance of being listed towards the top of the search results for a given keyword. Read the rest of this entry »

People have a habit of over complicating keywords in online marketing. They think that by having a vast range of them they will deliver large quantities of traffic to their site, and they may do over time. But this traffic will be under qualified and most will come to nothing while your online budget gets sapped away because you are spreading it too thinly over too many keywords. Its far better to rank highly with a few highly targeted keywords which will deliver more qualified leads. Read the rest of this entry »