Filed Under (On Page Factors, SEO) by Alex Kerr on 05-07-2011
This form of webpage testing has been around for a while now and is particularly useful for landing page optimisation.
Web users these days expect relevant content in relation to their ever changing needs. In order to facilitate this we can use A/B and MV testing. This tests various ‘controls’ on a page in order to see which combination provides the greatest conversion from user through to a lead or a customer. Using this information, online marketers can constantly evolve their pages to maximise the conversion metrics for the site.
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Google’s algorithm uses lots of ‘on-page’ factors to determine how the site ranks for any given keyword phrase. I have compiled a list of some of the hottest ones which you should consider implementing if you want your site to have a chance of being listed towards the top of the search results for a given keyword. Read the rest of this entry »
Search engine algorithms rank sites by certain factors, these can be split in to ‘on-page’ factors and ‘off-page’ factors. There are however five in my opinion which stand out head and shoulders above the rest:
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Filed Under (On Page Factors, SEO) by Alex Kerr on 21-07-2010
What are title tags?
Title tags have been, and will continue to be, one of the most important attributes in making your site achieve high search engine rankings.
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Filed Under (Link Baiting, SEO) by Alex Kerr on 14-07-2010
Link baiting does exactly what it says on the tin. It’s the art of creating something on your website which naturally attracts back links. This is done by people discussing it on forums, in articles, on blogs, social book marking sites such as delicious and of course the social networking sites such as Facebook. Read the rest of this entry »
