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	<title>Cyber Marketing Blog - Online web marketing and strategy</title>
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	<description>Where online web marketing meets the web. Online marketing blogs and reasources updated every week.</description>
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		<title>The Dot-com Bubble</title>
		<link>http://www.cybermarketingblog.com/index.php/anecdotal/the-dot-com-bubble/</link>
		<comments>http://www.cybermarketingblog.com/index.php/anecdotal/the-dot-com-bubble/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 10:10:56 +0000</pubDate>
		<dc:creator>Alex Kerr</dc:creator>
				<category><![CDATA[Anecdotal]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Dot-com]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.cybermarketingblog.com/?p=208</guid>
		<description><![CDATA[Twelve years ago 75% of NASDAQ’s Composite Index value was quite literally wiped out. The Dot-com crash was, and will probably be, the biggest crash of technology stocks we will ever see in our lifetimes. But what were the causes, and what legacy has it left us with today? The Internet was originally conceived by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A/B &amp; Multivariate Testing</title>
		<link>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/ab-multivariate-testing/</link>
		<comments>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/ab-multivariate-testing/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 10:28:16 +0000</pubDate>
		<dc:creator>Alex Kerr</dc:creator>
				<category><![CDATA[On Page Factors]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[Web Page Optimisation]]></category>

		<guid isPermaLink="false">http://www.cybermarketingblog.com/?p=194</guid>
		<description><![CDATA[This form of webpage testing has been around for a while now and is particularly useful for landing page optimisation. &#160; Web users these days expect relevant content in relation to their ever changing needs. In order to facilitate this we can use A/B and MV testing. This tests various ‘controls’ on a page in [...]]]></description>
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		<title>Maximising the Registration Process: Best Practices</title>
		<link>http://www.cybermarketingblog.com/index.php/strategy/registration/registration-process-best-practices/</link>
		<comments>http://www.cybermarketingblog.com/index.php/strategy/registration/registration-process-best-practices/#comments</comments>
		<pubDate>Mon, 17 Jan 2011 11:03:03 +0000</pubDate>
		<dc:creator>Alex Kerr</dc:creator>
				<category><![CDATA[Registration]]></category>

		<guid isPermaLink="false">http://www.cybermarketingblog.com/?p=156</guid>
		<description><![CDATA[Delivering traffic to your site is only one part in the overall experience of users who interact with you. Capturing their information is also important should you want to market to them in the future. Generally effective data capture strategies usually rely on two things, ‘call to action’ and ‘ease of registration’. &#160; Once you [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Analytics &#8211; Is it worth it?</title>
		<link>http://www.cybermarketingblog.com/index.php/analytics/analytics-is-it-worth-it/</link>
		<comments>http://www.cybermarketingblog.com/index.php/analytics/analytics-is-it-worth-it/#comments</comments>
		<pubDate>Fri, 03 Dec 2010 16:47:59 +0000</pubDate>
		<dc:creator>Alex Kerr</dc:creator>
				<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://www.cybermarketingblog.com/?p=147</guid>
		<description><![CDATA[Many people overlook a major part of online marketing, analysis. &#160; Working out your return on investment (ROI) is imperative to see what marketing avenues are working and what aren’t. By doing this you can adjust your budgets to bolster the successful initiatives and reduce or stop all together the ones which are not. &#160; [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Hot &#8216;on-page&#8217; Google ranking factors</title>
		<link>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/hot-on-page-google-ranking-factors/</link>
		<comments>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/hot-on-page-google-ranking-factors/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 11:05:14 +0000</pubDate>
		<dc:creator>Alex Kerr</dc:creator>
				<category><![CDATA[Keywords]]></category>
		<category><![CDATA[On Page Factors]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cybermarketingblog.com/?p=139</guid>
		<description><![CDATA[Google’s algorithm uses lots of ‘on-page’ factors to determine how the site ranks for any given keyword phrase. I have compiled a list of some of the hottest ones which you should consider implementing if you want your site to have a chance of being listed towards the top of the search results for a [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Top 5 search engine ranking factors</title>
		<link>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/top-5-search-engine-ranking-factors/</link>
		<comments>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/top-5-search-engine-ranking-factors/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 15:25:52 +0000</pubDate>
		<dc:creator>Alex Kerr</dc:creator>
				<category><![CDATA[Off Page Factors]]></category>
		<category><![CDATA[On Page Factors]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cybermarketingblog.com/?p=121</guid>
		<description><![CDATA[Search engine algorithms rank sites by certain factors, these can be split in to ‘on-page’ factors and ‘off-page’ factors. There are however five in my opinion which stand out head and shoulders above the rest: Anchor text which is keyword focused – the link to your site should contain the keyword for which you are [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The importance of Title Tags</title>
		<link>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/the-importance-of-title-tags/</link>
		<comments>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/the-importance-of-title-tags/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:54:22 +0000</pubDate>
		<dc:creator>Alex Kerr</dc:creator>
				<category><![CDATA[On Page Factors]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cybermarketingblog.com/?p=93</guid>
		<description><![CDATA[What are title tags? &#160; Title tags have been, and will continue to be, one of the most important attributes in making your site achieve high search engine rankings. &#160; The tag is regarded so highly that just making sure it has the right string contained in it can make the difference between poor and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Link Baiting</title>
		<link>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/link-baiting/</link>
		<comments>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/link-baiting/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 13:39:58 +0000</pubDate>
		<dc:creator>Alex Kerr</dc:creator>
				<category><![CDATA[Link Baiting]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.cybermarketingblog.com/?p=85</guid>
		<description><![CDATA[Link baiting does exactly what it says on the tin. It’s the art of creating something on your website which naturally attracts back links. This is done by people discussing it on forums, in articles, on blogs, social book marking sites such as delicious and of course the social networking sites such as Facebook. &#160; [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Links links links</title>
		<link>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/link-building/links-link-links/</link>
		<comments>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/link-building/links-link-links/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 11:33:42 +0000</pubDate>
		<dc:creator>Alex Kerr</dc:creator>
				<category><![CDATA[Link Building]]></category>

		<guid isPermaLink="false">http://www.cybermarketingblog.com/?p=78</guid>
		<description><![CDATA[Over the last 10 years link building has become one of the most important “off-page” factors which effects a pages performance on the search engines for any given keyword. What do I mean when I say ‘off-page’? Well this means link coming in from other sites to yours, i.e. not on your website pages. &#160; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why site maps are important</title>
		<link>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/why-site-maps-are-important/</link>
		<comments>http://www.cybermarketingblog.com/index.php/search-engine-optimisation/why-site-maps-are-important/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 10:22:23 +0000</pubDate>
		<dc:creator>Alex Kerr</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Site Maps]]></category>

		<guid isPermaLink="false">http://www.cybermarketingblog.com/?p=69</guid>
		<description><![CDATA[What is a sitemap? Well there are two, both act as a site index. The first is an index for the user and is a representation of all the pages on your site so that users can easily navigate to any page. &#160; The second is an index which Google uses to find pages in [...]]]></description>
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		<slash:comments>0</slash:comments>
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