21
Title tags have been, and will continue to be, one of the most important attributes in making your site achieve high search engine rankings.
14
Link baiting does exactly what it says on the tin. It’s the art of creating something on your website which naturally attracts back links. This is done by people discussing it on forums, in articles, on blogs, social book marking sites such as delicious and of course the social networking sites such as Facebook. Read the rest of this entry »
06
Over the last 10 years link building has become one of the most important “off-page” factors which effects a pages performance on the search engines for any given keyword. What do I mean when I say ‘off-page’? Well this means link coming in from other sites to yours, i.e. not on your website pages. Read the rest of this entry »
05
What is a sitemap? Well there are two, both act as a site index. The first is an index for the user and is a representation of all the pages on your site so that users can easily navigate to any page.
The second is an index which Google uses to find pages in your site. This is done in XML (extensible mark up language) and is a way of showing in a logical fashion the structure of your site and how often content changes on these pages. Read the rest of this entry »
02
People have a habit of over complicating keywords in online marketing. They think that by having a vast range of them they will deliver large quantities of traffic to their site, and they may do over time. But this traffic will be under qualified and most will come to nothing while your online budget gets sapped away because you are spreading it too thinly over too many keywords. Its far better to rank highly with a few highly targeted keywords which will deliver more qualified leads. Read the rest of this entry »
