People have a habit of over complicating keywords in online marketing. They think that by having a vast range of them they will deliver large quantities of traffic to their site, and they may do over time. But this traffic will be under qualified and most will come to nothing while your online budget gets sapped away because you are spreading it too thinly over too many keywords. Its far better to rank highly with a few highly targeted keywords which will deliver more qualified leads. Read the rest of this entry »

This involves building a list of the top 50 sites that compliment your site along with various factors about the site which you will need in order to approach them. So create a spread sheet with the following headings: Read the rest of this entry »