Delivering traffic to your site is only one part in the overall experience of users who interact with you. Capturing their information is also important should you want to market to them in the future. Generally effective data capture strategies usually rely on two things, ‘call to action’ and ‘ease of registration’.

Once you have decided you want to build a database of users who are interested in what you do you should follow some simple guidelines.

The carrot
Make sure you offer the visitor something for their troubles. Getting an animal to travel in the direction you want it to can be hard at the best of times. Putting some food out in front it will incentivise it to go where you want.

Make use of the content on your site or offer them something for free like a report. Giving them something that can have a value attributed to it for free instantly incentivises the visitor to register as they feel they are getting something for nothing.

Placement
Ideally there should be a registration form on every page, a good place to show it is in the top right. Make sure you design the page and the form so that it draws the visitors eyes to it when they first arrive.

Strap line
Make sure your call to action has a good strap line. Stay away from passive headlines like “Sign up for more information”, instead try using things like “Free report. Double your sales in 1 month”.

Information
Only ask for what you need in order to effectively market to them. People will just skip the form if they have to reveal too much about themselves because of privacy and time.

Privacy
Make sure you have some sort of privacy policy somewhere. This helps to build trust from the visitors perspective.

Bookmark It

Hide Sites

(No Ratings Yet)

 Loading ...