This form of webpage testing has been around for a while now and is particularly useful for landing page optimisation.

Web users these days expect relevant content in relation to their ever changing needs. In order to facilitate this we can use A/B and MV testing. This tests various ‘controls’ on a page in order to see which combination provides the greatest conversion from user through to a lead or a customer. Using this information, online marketers can constantly evolve their pages to maximise the conversion metrics for the site.

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